Onward: How Starbucks Fought for Its Life without Losing Its Soul [Kindle Edition] Author: Howard Schultz | Language: English | ISBN:
B004OEIQEA | Format: PDF, EPUB
Download Onward: How Starbucks Fought for Its Life without Losing Its Soul
Download Download Onward: How Starbucks Fought for Its Life without Losing Its Soul [Kindle Edition] from with Mediafire Link Download Link In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.
Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day—a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be. Download latest books on mediafire and other links compilation Download Onward: How Starbucks Fought for Its Life without Losing Its Soul
- File Size: 2454 KB
- Print Length: 392 pages
- Publisher: Rodale (March 29, 2011)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B004OEIQEA
- Text-to-Speech: Enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #31,913 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #5
in Kindle Store > Kindle eBooks > Business & Money > Industries > Hospitality, Travel & Tourism - #30
in Kindle Store > Kindle eBooks > Business & Money > Biography & History > Company Histories - #31
in Books > Business & Money > Industries & Professions > Hospitality, Travel & Tourism
- #5
in Kindle Store > Kindle eBooks > Business & Money > Industries > Hospitality, Travel & Tourism - #30
in Kindle Store > Kindle eBooks > Business & Money > Biography & History > Company Histories - #31
in Books > Business & Money > Industries & Professions > Hospitality, Travel & Tourism
Author, Jim Collins got it right when he said "Good-to-Great transformations don't happen without level 5 leaders at the helm, they just don't". Howard Schultz demonstrates his level 5 skills, which are a paradoxical combination of personal humility and professional will. Throughout the transformation outlined in this book, Starbucks seemed to methodically and systematically align all the elements required to not only reinvigorate the Starbucks experience, but to also plan on how to make long term changes that would significantly reduce costs and improve customer service making the company a fierce competitor once again. All of this while focusing on finding Starbucks Soul.
It has been fun to watch the company change direction and remember what made the company so great and learn how they have been able to embrace the qualities needed to rebuild their enduring greatness. The recipe seems so simple, but Howard Schultz shows us how difficult it can be to change with the times and embrace challenges such as environmental issues, political divides, and economic uncertainties all adding to the looming recession we were all about to experience. Their savvy strategies to recruit past partners who had the passion and skills to innovate and improve the in-store experience were brilliant! This was the shortest path to the customer and Howard Schultz was smart enough to surround himself with experienced passionate partners who knew how to execute with precision.
I was a former partner at Starbucks and have incredibly fond memories of the people and experiences that I feel so fortunate to have been a part of. Starbucks was and is a great company and Howard Schultz does a great job of sharing his personal journey and sharing what it means to be an entrepreneur.
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