Communicating for a Change: Seven Keys to Irresistible Communication Hardcover Author: Visit Amazon's Andy Stanley Page | Language: English | ISBN:
1590525140 | Format: PDF, EPUB
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About the Author
Andy Stanley serves as senior pastor of the campuses of North Point Ministries, including North Point Community Church in Alpharetta , Georgia ; Buckhead Church in Atlanta, Georgia; and Browns Bridge Community Church in Cumming, Georgia. Each Sunday, more than twenty thousand attend one of these NPM campuses. Andy is the bestselling author of Visioneering, The Next Generation Leader, It Came from Within! , and How Good Is Good Enough? Andy and his wife, Sandra, have two sons and a daughter.
Lane Jones is a native of Atlanta, Georgia, where he lives with his wife, Traci, and their three children, Jared, Caitlin, and Madison. He coauthored 7 Practices of Effective Ministry with Andy Stanley and Reggie Joiner, and is the executive director of membership development at North Point Community Church, where he loves to write and participate in the creative process. Lane holds degrees from Georgia State University and Dallas Theological Seminary.
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- Hardcover: 208 pages
- Publisher: Multnomah Books; 1St Edition edition (June 1, 2006)
- Language: English
- ISBN-10: 1590525140
- ISBN-13: 978-1590525142
- Product Dimensions: 8.6 x 5.8 x 0.8 inches
- Shipping Weight: 8 ounces (View shipping rates and policies)
Anyone who has heard Andy Stanley preach knows that he is an effective communicator. Now, Stanley and coauthor Lane Jones let us in on the secrets of effective preaching in Communicating for Change.
The first half of the book is a fable about a discouraged preacher, Pastor Ray Martin, who is desperate for help. He meets with an acquaintance, a successful businessman, who flies him by helicopter to meet Will Graham, a truck driver who has just the answers that Ray needs. By the time Ray leaves, he has a new approach and new hope for his preaching.
The second half of the book explains this model of preaching, covering topics like the goal of preaching, how to outline the message relationally, and how to engage the audience.
The model offered by Stanley and Lane has two main strengths. First, it centers preaching around one central idea, taken from the text. This is more effective than other approaches, which fail to capture the central idea of the text. In trying to communicate everything, they communicate nothing. Haddon Robinson and others have also written on the importance of the big idea in preaching.
Second, Stanley and Lane also present a relational outline approach to preaching. Their outlines are built around "the communicator's relationship with the audience rather than content." They remind us that "the way we organize material on paper is very different from how we process information in a conversation." This relational approach can lead to better communication of the Biblical idea of a passage.
The book is not without its problems. The leadership fable, in which an unlikely hero rescues a hapless practitioner, may be an overused approach.
Which is better, preaching that exposits biblical texts, or communication that changes lives? Having trouble deciding? Think of expository preaching as the mere transfer of information with diverse multiple points that no one--not even the preacher--remembers. Now think of the alternative, modeled by Andy Stanley and Lane Jones, as "teaching people how to live a life that reflects the values, principles and truths of the Bible" (p. 95). Still not sold on Communicating for a Change? Try assuming that Bible teaching only imparts knowledge that puffs people up with pride, while talking to them about themselves from the Bible (p. 96) results in obedient action. After all, "We don't live our lives by points" but "by emotions. We respond to what we see, taste, and feel" (p. 102). So why insist on an approach to preaching that requires rational understanding of historical facts and spiritual appraisal of their personal implications? If, by chance, you are still left standing in support of teaching the Bible to people, ask how you can possibly defend your stance since it reflects "a system designed in another era for a culture that no longer exists" (p. 89)?
Such a line of argumentation runs throughout a book that is otherwise brimming with helpful communication insights and techniques. In fact, the practical value of this book, the engaging style in which it is written, and the authors' own success as effective communicators, seem to have overcome any inclination on the part of its 89 reviewers to voice biblical objections to some of its assumptions. Before offering my own critique, I want to summarize the material I found most helpful.
Helpful Content
I agree that a sermon should reflect a clear goal that can be expressed in single statement.
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