Platform: Get Noticed in a Noisy World Hardcover Author: Michael Hyatt | Language: English | ISBN:
159555503X | Format: PDF, EPUB
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Review
"I've known Michael Hyatt for more than a decade, and during that time I've seen him master just about every social media platform that's hit the scene. He's used blogging, Facebook, Twitter, and more to expand his personal platform from a successful book publisher to a leading national brand of his own. Trust me, this guy knows what he's talking about—so pay attention!"
—Dave Ramsey, host of
The Dave Ramsey Show and
New York Times best-selling author
"If you'd like to expand your influence, read Platform and then read it again."
—Donald Miller, best-selling author of Blue Like Jazz
"Platform is absolutely essential to delivering value. As a big fan of Michael Hyatt, I'm excited he's sharing this with you. Your job? Learn about this and implement it. Your success depends on it."
—Chris Brogan, President, Human Business Works, and New York Times best-selling author
--This text refers to an out of print or unavailable edition of this title.
Review
“I’ve known Michael Hyatt for more than a decade, and during that time I’ve seen him master just about every social media platform that’s hit the scene. He’s used blogging, Facebook, Twitter and more to expand his personal platform from a successful book publisher to a leading national brand of his own. Trust me, this guy knows what he’s talking about—so pay attention!” —DAVE RAMSEY, New York Times Best-selling Author, Host, “The Dave Ramsey Show”
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Books with free ebook downloads available Download Platform: Get Noticed in a Noisy World Hardcover
- Hardcover: 288 pages
- Publisher: Thomas Nelson (May 22, 2012)
- Language: English
- ISBN-10: 159555503X
- ISBN-13: 978-1595555038
- Product Dimensions: 8.5 x 5.9 x 1.1 inches
- Shipping Weight: 14.9 ounces (View shipping rates and policies)
While I've been a fan and follower of Michael Hyatt's blog for a long time, I did not receive a free copy of Platform. I confess, as much as I like his blog, I wasn't going to buy the book for two reasons:
1. Prior to the launch of Platform, he mentioned that much of the content was reworked material from old blog posts (which I assumed I had read previously).
2. Since I teach others how to start their own blog, I am already up to my eyeballs in information of this sort.
Therefore, I thought I would hold off and wait until I could get a copy at the library.
Incidentally, I bought the book the day it launched, swayed by all the 5-star reviews, enticed by the freebies he offered during launch week and intrigued by his launch process, which I wanted to watch firsthand (you just never know when that information will come in handy, you know). ;)
I have read the book in full.
Here are some of my thoughts, in no particular order:
-- Overall, his tone is very encouraging and inspiring. I've read other how-to books in which the author seems arrogant and condescending, leaving me feeling discouraged and inept by the end. That was not the case here. By the end, I was rearin' to go!
-- He makes a strong case for learning the ins and outs of social media as a way to grow your business, even if you don't have a lot of computer background or if you feel technically challenged. I am also self-taught so I wholeheartedly agree. As he says, the best way to learn, is to dive in and go for it.
-- He talks about the importance of having a blog (or website) which acts as your home base online. I wholeheartedly agree with this point as well.
Amongst all the hype of a vanguard internet mega-book launch by Michael Hyatt (124,000 Twitter followers; 400,000 blog readers/month), the chairman of Thomas Nelson publishing (the 6th largest US book publisher, N?1 Christian publisher) on the subject of `how an author might use the internet to broadcast his message', it's clearly difficult to separate the book (Platform) from the man (massive levels of experience) and the marketing campaign (shockingly effective and generous) but, this being a book review, I shall try.
Michael obviously knows what he's talking about here and in just under 300 pages he provides a wealth of information for anyone who wishes to use blogs, Twitter and Facebook to build relationships online, to try and get their message across and to ultimately sell whatever it is they're hawking (books, political messages, etc...). He has based his book on the posts he has written on his own blog about how to blog and use social media, so much of the actual material seems to be available online if you search for it (here are chapters 2, 3, and 15, for example), although he has rewritten some paragraphs and added some new anecdotes to illustrate his points.
The book is organised into five broad sections which walk you through the major functional and relational steps related to blogging and the wise use of social media, and they explain the knowledge Michael has accumulated in building and promoting his own substantial platform over the past eight years. I think after reflecting on this for a few days that the book's effectiveness and a consideration of whether or not it achieves its main aim depends on who is reading it.
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