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0078029295 | Format: PDF, EPUB
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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 13e. This thirteenth edition of Strategic Management has a refined message and a new subtitle: Planning for Domestic & Global Competition. This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade. These are exciting times, and they are reflected in this book. The new edition includes NEW or revised chapter material, 30 NEW cases, and dozens of NEW illustrations.
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- Hardcover: 976 pages
- Publisher: McGraw-Hill/Irwin; 13 edition (January 19, 2012)
- Language: English
- ISBN-10: 0078029295
- ISBN-13: 978-0078029295
- Product Dimensions: 10.1 x 8.3 x 1.6 inches
- Shipping Weight: 4.1 pounds (View shipping rates and policies)
Well what can I say? I paid a ridiculous amount of extra money to get the latest edition of this textbook, thanks to the greed and lack of ethics of publishers.
The content of this textbook and the previous edition is 99% the same! What changes? Well what changes are simply the cases featured in the book that are provided by Newsweek. But guess what guys? Those cases are online on the Newsweek website! you just google the name of the case and you will find them online for free!
Plus what made me mad is that even those cases are outdated and the strategies of the companies have changed. There are case from 2007 and 2009.. there is one from Microsoft and the guy hired was already kicked out and works for Nokia, there is another about Mozilla vs Internet Explorer that doesn't acknowledge the changes in the Internet Explorer software.. I guess you could say the technology changes fast but you could have checked and not include a case from 2009 and outdated information!
The book itself is good cover the major strategic concepts, I liked it but don't waste your money and buy the older edition!
Happy studying!
By Textbookwork
This book has a lot of information in it but all the information is informative and useful. It prepares you to be an excellent strategic manager
By Paula Boyce
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