The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid [Paperback] Author: Michael Alley | Language: English | ISBN:
1441982787 | Format: PDF, EPUB
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The Craft of Scientific Presentations, 2nd edition aims to strengthen you as a presenter of science and engineering. The book does so by identifying what makes excellent presenters such as Brian Cox, Jane Goodall, Richard Feynman, and Jill Bolte Taylor so strong. In addition, the book explains what causes so many scientific presentations to flounder.
One of the most valuable contributions of this text is that it teaches the assertion-evidence approach to scientific presentations. Instead of building presentations, as most engineers and scientists do, on the weak foundation of topic phrases and bulleted lists, this assertion-evidence approach calls for building presentations on succinct message assertions supported by visual evidence. Unlike the commonly followed topic-subtopic approach that PowerPoint leads presenters to use, the assertion-evidence approach is solidly grounded in research.
By showing the differences between strong and weak presentations, by identifying the errors that scientific presenters typically make, and by teaching a much more powerful approach for scientific presentations than what is commonly practiced, this book places you in a position to elevate your presentations to a high level. In essence, this book aims to have you not just succeed in your scientific presentations, but excel.
About the Author
Michael Alley has taught workshops on presentations to engineers and scientists on five continents, and has recently been invited to speak at the European Space Organization, Harvard Medical School, MIT, Sandia National Labs, Shanghai Jiao Tong University, Simula Research Laboratory, and United Technologies. An Associate Professor of engineering communication at Pennsylvania State University, Alley is a leading researcher on the effectiveness of different designs for presentation slides.
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- Paperback: 304 pages
- Publisher: Springer; 2nd ed. 2013 edition (April 30, 2013)
- Language: English
- ISBN-10: 1441982787
- ISBN-13: 978-1441982780
- Product Dimensions: 9 x 6.1 x 0.7 inches
- Shipping Weight: 15.2 ounces (View shipping rates and policies)
The 2nd edition of Alley's "The Craft of Scientific Presentations" is an important modernization of his original work. I was keen on getting this edition because the 1st Edition was written in 2002. Alley wrote about transparencies and slide carousels then and while these technologies are not entirely obsolete, the ubiquity of projected slides has pushed them to the sidelines. In this edition, Alley deliberately focused on the projected slide, courtesy of Microsoft PowerPoint or your favorite slideware. Although Alley's discussion of the pros, cons and appropriate use of older technologies in the 1st edition was greatly appreciated, he completely omitted it in the 2nd. I find this a wasted opportunity as the short discussion could have still been substantial material for the Appendix. Despite today's technology, carousels and transparencies still have some advantages over LCD projectors.
If the 1st Edition cautioned the reader on 10 Critical Errors, the 2nd Edition cautioned on 13. Notably, Alley dedicated 2 (new) Critical Errors to criticizing Microsoft PowerPoint and its role in perpetuating poor presentations as we know them today. Furthermore, he blasted PowerPoint's topic-subtopic default and advocated the assertion-evidence format. He defends his advocacy and strengthens his credibility by citing his work as a multimedia learning specialist--a task he did not do in the 1st edition. The 3rd (new) Critical Error is simply an older chapter broken down.
If it weren't for the 2 substantially new Critical Errors, the 2nd Edition would only have been a reorganization of the 1st. Although I have to say the 1st Edition felt more coherent, professional and organized.
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