Download Platform: Get Noticed in a Noisy World

Platform: Get Noticed in a Noisy World [Kindle Edition]

Author: Michael Hyatt | Language: English | ISBN: B006T364QG | Format: PDF, EPUB

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Download Platform: Get Noticed in a Noisy World
Free download Download Platform: Get Noticed in a Noisy World for everyone book mediafire, rapishare, and mirror link Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . . The book includes:

proven strategies
easy-to-replicate formulas
practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed—and win big!—in an increasingly noisy world.

Direct download links available for Download Platform: Get Noticed in a Noisy World [Kindle Edition]

File Size: 1486 KB
Print Length: 288 pages
Publisher: Thomas Nelson (May 22, 2012)
Sold by: HarperCollins Christian Publishing
Language: English
ASIN: B006T364QG
Text-to-Speech: Enabled
X-Ray:
Enabled
Lending: Not Enabled
Amazon Best Sellers Rank: #21,476 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #8
  in Books > Computers & Technology > Home Computing & How-to > Social Media How-to
- #12
  in Books > Computers & Technology > Web Development & Design > Web 2.0
- #13
  in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Web Marketing
#8
in Books > Computers & Technology > Home Computing & How-to > Social Media How-to
#12
in Books > Computers & Technology > Web Development & Design > Web 2.0
#13
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Web Marketing

While I've been a fan and follower of Michael Hyatt's blog for a long time, I did not receive a free copy of Platform. I confess, as much as I like his blog, I wasn't going to buy the book for two reasons:

1. Prior to the launch of Platform, he mentioned that much of the content was reworked material from old blog posts (which I assumed I had read previously).
2. Since I teach others how to start their own blog, I am already up to my eyeballs in information of this sort.

Therefore, I thought I would hold off and wait until I could get a copy at the library.

Incidentally, I bought the book the day it launched, swayed by all the 5-star reviews, enticed by the freebies he offered during launch week and intrigued by his launch process, which I wanted to watch firsthand (you just never know when that information will come in handy, you know). ;)

I have read the book in full.

Here are some of my thoughts, in no particular order:

-- Overall, his tone is very encouraging and inspiring. I've read other how-to books in which the author seems arrogant and condescending, leaving me feeling discouraged and inept by the end. That was not the case here. By the end, I was rearin' to go!

-- He makes a strong case for learning the ins and outs of social media as a way to grow your business, even if you don't have a lot of computer background or if you feel technically challenged. I am also self-taught so I wholeheartedly agree. As he says, the best way to learn, is to dive in and go for it.

-- He talks about the importance of having a blog (or website) which acts as your home base online. I wholeheartedly agree with this point as well.

Amongst all the hype of a vanguard internet mega-book launch by Michael Hyatt (124,000 Twitter followers; 400,000 blog readers/month), the chairman of Thomas Nelson publishing (the 6th largest US book publisher, N?1 Christian publisher) on the subject of `how an author might use the internet to broadcast his message', it's clearly difficult to separate the book (Platform) from the man (massive levels of experience) and the marketing campaign (shockingly effective and generous) but, this being a book review, I shall try.

Michael obviously knows what he's talking about here and in just under 300 pages he provides a wealth of information for anyone who wishes to use blogs, Twitter and Facebook to build relationships online, to try and get their message across and to ultimately sell whatever it is they're hawking (books, political messages, etc...). He has based his book on the posts he has written on his own blog about how to blog and use social media, so much of the actual material seems to be available online if you search for it (here are chapters 2, 3, and 15, for example), although he has rewritten some paragraphs and added some new anecdotes to illustrate his points.

The book is organised into five broad sections which walk you through the major functional and relational steps related to blogging and the wise use of social media, and they explain the knowledge Michael has accumulated in building and promoting his own substantial platform over the past eight years. I think after reflecting on this for a few days that the book's effectiveness and a consideration of whether or not it achieves its main aim depends on who is reading it.

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